Ohm Now?

I got an email today, inviting me to join "Ohm Now" for $4.99/month. It promises "You’ll get paid extra without lifting a finger" by "upgrade your OhmConnect account so your smart devices respond to extra valuable #OhmHours." How is this different from Ohm Connect? Does anyone know more about it?
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ther is another posting about this with comments on the site, scroll down and you will likely see it.
I got that message. It sounded a lot like a last-ditch effort to save a business model that isn't working out.